Program Information

The Global Ready Education program has been developed by leading tourism experts in China, India, and the US.

These trainings will help you to analyze your current products and services for emerging market travelers and will help you develop an action plan to increase your visibility and market share.

Program Outline

  • Market Brief:
    Putting China / India in perspective; overview to understanding the 21st century emerging market traveler.
  • Negotiating Culture:
    This section will give detailed information about Chinese / Indian culture, about the fundamental cultural concepts, and about how these concepts affect traveler behavior. Being aware of these aspects helps, you better understand Chinese / Indian culture.
  • Market Analysis:
    Explore the Chinese / Indian tourism market to help determine future forecasts and long term benefits of working with your market.

  • Key Motivations for Travel:
    What are the travelers looking for, where are they going, how are they getting there, what do they know and think of the world. More significantly, why are they traveling to the US?
  • Market Trends:
    Reviewing your business practices, know the trends of the marketplace, where China / India is now, and where will it be in 5 years.
  • Decision Making Process:
    What matters most to emerging market travelers, what influences their opinion and decision, and how an where do they make their final choice?
  • Marketing your Product:
    What is the expectation of the emerging market traveler and the actual “how” to do business with the Chinese / Indian travel trade.

Why invest in Global Ready Trainings?

Global Ready Education Trainings help you to understand the complex Emerging Travel Markets China and India

With the growth of emerging markets travelers, there are huge benefits to having sufficient training for those to better understand how to tackle these markets. The challenge now is to ensure that the tourism industry suppliers across the country have the resources, the understanding and the capacity to leverage this opportunity to its fullest extent.

Global Ready Education Trainings provide best practices and up to date education for all industry sectors and help you understand how to create networking opportunities to expand your business from China / India.

The content of the program has been developed by leading tourism experts in China, India, and the US.

These in-depth trainings will help you to analyze your current products and services with regard to their suitability for Chinese / Indian travelers and to develop an action plan to increase your visibility and market share.

China Trainings India Trainings

Trainings

Our specialized China and India Market Trainings with a focus on Hotel, Retail, F&B, Service, Sales and Digital.

News & Trends

The latest developments from the China and India Travel Markets - to keep you updated beyond your Training.

We are recognized as an ‘Emerging Markets Authority’
by US Tourism Industry Leaders:

 

In late 2016, Global Ready Education (under BMG - BRIC Marketing Group) was named "An authority on creating 'Best Practices for Chinese-Friendly Travel' marketing strategies and educational programs that connect the travel industry to emerging markets that include China, India Brazil and Southeast Asia" in the US Department of Commerce's Resource Guide for the Tourism and Travel Industry.

 
© 2013- Global Ready Education by BMG      |        info [at] globalready [dot] education      |        Credits
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