Program Information

The Global Ready China program has been developed by leading tourism experts both in China and the US.

These trainings will help you to analyze your current products and services for Chinese travelers and will help you develop an action plan to increase your visibility and market share.

Program Outline

  • China in Brief:
    Putting China in perspective; overview to understanding the 21st century Chinese
  • Negotiating Culture:
    This section will give detailed information about Chinese culture and the fundamental concepts of ‘face’ and ‘Guanxi’ (business connections) and how these concepts affect Chinese behavior, as well as provide an overview on society in terms of collectivism, authority, hierarchy and patriotism. Being aware of these aspects helps, you better understand Chinese culture.
  • Market Analysis:
    Explore the Chinese tourism market to help determine future forecasts and long term benefits of working with this market.

  • Key Motivations for Travel:
    What are the Chinese travelers looking for, where are they going, how are they getting there, what do they know and think of the world. More significantly, why are they traveling to the US?
  • Market Trends:
    Reviewing your business practices, know the trends of the marketplace, where China is now, and where will it be in 5 years.
  • Decision Making Process:
    What matters most to Chinese travelers, what influences their opinion and decision, and how an where do they make their final choice?
  • Marketing your Product:
    What is the expectation of the Chinese traveler and the actual “how” to do business with the Chinese travel trade.

Why invest in Global Ready China Trainings?

Global Ready China Trainings help you to understand the complex China Market

With the growth of Chinese travelers, there are huge benefits to having sufficient training for those to better understand how to tackle the China market. The challenge now is to ensure that the tourism industry suppliers across the country have the resources, the understanding and the capacity to leverage this opportunity to its fullest extent.

Global Ready China Trainings will provide best practices and up to date training for all industry sectors and help you understand how to create networking opportunities to expand your business from China.

The content of the program has been developed by leading tourism experts both in China and the US.

This in-depth seminar will help you to analyze your current products and services with regard to their suitability for Chinese travelers and to develop an action plan to increase your visibility and market share.

Get an overview of our ‘Global Ready China Trainings’ concept in the following slide deck (click ‘View Fullscreen’ for more more convenient readig):

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