Your Bridge to the Emerging Tourism Markets
Some of the world’s emerging economies are now among the fastest growing international tourism markets to the US.
With the impressive growth of these emerging markets’ travelers to the US, there are huge benefits to having basic training to better understand how to navigate these vast markets. The challenge now is to ensure that tourism industry suppliers across the country have the resources, the knowledge, the understanding and the capacity to leverage this opportunity to its fullest extent.
Emerging markets like China have risen to be among the fastest growing economies in the world.
Growth has been phenomenal and China has risen to become the single market source bringing the largest percentage of visitation growth in recent years. Despite economic volatility, tourism continues to rise as more Chinese and Indian join the middle class. Spending by emerging market travelers is by far the largest among all the international markets.
China’s economic growth has continued faster than expected and is already being discussed as having surpassed the US as the largest economy on the planet. Overall, emerging markets’ growth will boost urbanization and further expansion of the middle class and affluent consumer groups. Chinese tourists are traveling in large numbers, traveler numbers from India are increasing too.
These travelers are hungry for world experiences and large-scale shopping opportunities. With new found wealth and global awareness combined with an improved visa situation and increasing airlift, these emerging markets’ tourists are travelling like never before. Destinations all over the world are looking towards China and India to cultivate new business opportunities and build a greater rapport.
We are recognized as an ‘Emerging Markets Authority’
by US Tourism Industry Leaders:
In late 2016, Global Ready Education (under BMG - BRIC Marketing Group) was named "An authority on creating 'Best Practices for Chinese-Friendly Travel' marketing strategies and educational programs that connect the travel industry to emerging markets that include China, India Brazil and Southeast Asia" in the US Department of Commerce's Resource Guide for the Tourism and Travel Industry.